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Subject: [Launch Notice] New AdMob controls for high-engagement ads
From: Google AdMob <admob-noreply@google.com>
To: gfects@gfects.com
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}
.pad-l-20 {
padding-left: 20px !important;
}
.mob-hide {
display: none !important;
}
.height50 {
height: 25px !important;
}
.pad-b-8 {
padding-bottom: 8px !important;
}
.font18 {
font-size: 18px !important;
line-height: 28px !important;
}
.pad-l0 {
padding-left: 0px !important;
}
.font14 {
font-size: 14px !important;
line-height: 21px !important;
}
.pad-r-0 {
padding-right: 0 !important;
}
.hide {
display: none !important;
}
.height100 {
height: 20px !important;
}
.verttop {
vertical-align: top !important;
}
.imgwid {
width: 115px !important;
}
.pd10 {
padding-top: 15px !important;
}
.show {
display: block !important;
}
.table {
width: 320px !important;
}
.table-main-gmail {/* Forces Gmail to display Desktop view */
width: 100% !important;
min-width: 100% !important;
}
.table-l {
width: 90% !important;
}
.table-m {
width: 80% !important;
}
.table-s {
width: 70% !important;
}
.img {
width: 100% !important;
height: auto !important;
}
.nopad {
padding: 0px 0px 0px 0px !important;
}
.centertext {
text-align: left !important;
margin: 0 auto !important;
}
.hide {
display: none !important;
}
.noline {
border-top: none !important;
border-right: none !important;
border-bottom: none !important;
border-left: none !important;
}
.mobile-only {
display: block !important;
width: 100% !important;
max-height: none !important;
color: #000000 !important;
font-size: 32px !important;
}
.pad-l-12 {
padding-left: 12px !important;
}
.pad-r-12 {
padding-right: 12px !important;
}
.pad-lr-12 {
padding-left: 12px !important;
padding-right: 12px !important;
}
.pad-lr-32 {
padding-left: 32px !important;
padding-right: 32px !important;
}
.pad-tb-16 {
padding-top: 16px !important;
padding-bottom: 16px !important;
}
.pad-tb-12 {
padding-top: 12px !important;
padding-bottom: 12px !important;
}
.bordertop {
border-top: 1px solid #E6E6E6 !important;
}
.snippet {
font-size: 12px !important;
line-height: 15px !important;
padding-top: 16px !important;
padding-bottom: 12px !important;
}
.pad-b-8 {
padding-bottom: 8px !important;
}
.pad-b-10 {
padding-bottom: 10px !important;
}
.pad-b-15 {
padding-bottom: 16px !important;
}
.pad-lr-16 {
padding: 0px 16px !important;
}
.pad-lr-11 {
padding: 0px 11px !important;
}
.pad16 {
padding: 16px 16px !important;
}
.pad16-b10 {
padding: 13px 16px 10px !important;
}
.pad16-b15 {
padding: 16px 16px !important;
}
.pad_t0 {
padding-top: 0 !important;
}
.pad-r-0 {
padding-right: 0 !important;
}
.pad_t2 {
padding-top: 2px !important;
}
.pad16-t0 {
padding: 0 16px 16px !important;
}
.font22 {
font-size: 22px !important;
line-height: 28px !important;
}
.font14 {
font-size: 14px !important;
line-height: 21px !important;
}
.font12 {
font-size: 12px !important;
line-height: 20px !important;
}
.font18 {
font-size: 18px !important;
line-height: 28px !important;
}
.font16 {
font-size: 16px !important;
line-height: 24px !important;
}
.cta255 {
width: 100% !important;
max-width: 255px !important;
}
.part1 {
border-top: 0px !important;
border-bottom-left-radius: 6px !important;
border-bottom-right-radius: 6px !important;
border-top-left-radius: 0px !important;
border-top-right-radius: 0px !important;
}
.part2 {
border-bottom-left-radius: 6px !important;
border-bottom-right-radius: 6px !important;
}
.height16 {
height: 16px !important;
line-height: 16px !important;
}
.height10 {
height: 7px !important;
line-height: 7px !important;
}
.width30 {
width: 30px !important;
}
.fullwidth124 {
width: 124px !important;
max-width: 124px !important;
}
.padt58 {
padding-top: 58px !important;
}
.pad_t48_b64 {
padding-top: 48px !important;
padding-bottom: 64px !important;
}
.pad-t-8 {
padding-top: 8px !important;
}
.mobile-view {
display: block !important;
}
.pd_bt_opx {
padding-bottom: 0px !important;
}
.pad-t-12 {
padding-top: 12px !important;
}
.bod-R-non {
border: none !important;
}
.bod-B-1 {
border-bottom: #D8D8D8 1px solid !important;
}
.pad-B-20 {
padding-bottom: 20px !important;
}
.pad-L-0 {
padding-left: 0 !important;
}
.pad-t-5 {
padding-top: 5px !important;
}
.mobile_cta {
text-align: center !important;
}
.tav {
margin: 0 auto !important;
}
.cta_bottom {
border-top: 7px solid #ffffff !important;
border-right: 9px solid #ffffff !important;
border-bottom: 7px solid #ffffff !important;
border-left: 9px solid #ffffff !important;
}
.wid_cta {
width: 124px !important;
}
.pad_B_8 {
padding-bottom: 8px !important;
}
.pad_B_8 {
padding-bottom: 8px !important;
}
.show {
display: block !important;
}
.pad-l-20 {
padding-left: 20px !important;
}
.height50 {
height: 25px !important;
}
.pad-l0 {
padding-left: 0px !important;
}
.height100 {
height: 20px !important;
}
.verttop {
vertical-align: top !important;
}
.imgwid {
width: 130px !important;
}
.pt_20 {
padding-top: 20px !important;
}
.setmobback {
background: none !important;
background-image: none !important;
background-color: #f8f9fa !important;
}
.wid300{
width: 300px !important;
}
.display_in {
display: inline-block !important;
}
.pad-lr-20 {
padding-left: 20px !important;
padding-right: 20px !important;
}
.padright{
padding-right: 0px !important;
}
.nobod4{
border-bottom: none !important;
padding-bottom: 0px !important;
}
.height11{
height: 11px !important;
line-height: 11px !important;
}
.height24{
height: 24px !important;
line-height: 24px !important;
}
.pad-b-12{
padding-bottom: 12px !important;
}
.setmobback{
background: none !important;
background-image: none !important;
background-color: #f8f9fa !important;
}
.wid50{
width: 50px !important;
}
.fullwidth3 {
width: 100% !important;
display: block !important;
padding-bottom: 11px !important;
padding-top: 20px !important;
}
.nobod2 {
border-bottom: none !important;
padding-bottom: 0px !important;
}
.font14_n{
font-size: 14px !important;
line-height: 21px !important;
font-weight: 400 !important;
}
.mb0{
padding-left: 0px !important;
}
.cta_darkmode{
padding: 9px 30px !important;
background-color: #1A73E8 !important;
}
}
</style>
</head>
<body class=3Dbody style=3D"padding-top: 10px; margin:0 auto;" bgcolor=3D#f=
fffff>
<p style=3D"display: none; font-size: 0px; line-height: 0px;">Learn more ab=
out AdMob=E2=80=99s controls for high-engagement ads</p>
<!-- Outer structure -->
<table role=3Dpresentation border=3D0 cellpadding=3D0 cellspacing=3D0 width=
=3D100% align=3Dcenter>
<tr>
<td align=3Dcenter valign=3Dtop bgcolor=3D#ffffff>
<!--Main content start-->
<table role=3Dpresentation border=3D0 cellpadding=3D0 cellspacing=3D0 width=
=3D850 align=3Dcenter class=3D"table600 fullwidth">
<tr>
<td align=3Dcenter valign=3Dtop class=3D"table600 fullwidth">
<table role=3Dpresentation border=3D0 cellpadding=3D0 cellspacing=3D0 width=
=3D100% align=3Dcenter>
<!--Main header start-->
<tr>
<td align=3Dcenter valign=3Dtop><table role=3Dpresentation border=3D0 cellp=
adding=3D0 cellspacing=3D0 width=3D600 align=3Dcenter class=3Dfullwidth>
<tr>
<td align=3Dcenter valign=3Dtop class=3Dfullwidth><table role=3Dpresentatio=
n border=3D0 cellpadding=3D0 cellspacing=3D0 width=3D100% align=3Dcenter> <=
!--preheader start-->
<!-- Macro table start-->
<tr>
<td class=3Dfullwidth align=3Dcenter valign=3Dtop width=3D100%>
<table role=3Dpresentation border=3D0 cellpadding=3D0 cellspacing=3D0 class=
=3D"" width=3D100% align=3Dcenter>
<!--[if mso]>
<center>
<tr><td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"600">
<![endif]-->
<tr>
<td dir=3Dltr align=3Dcenter valign=3Dmiddle style=3Dmax-width:600px;><tabl=
e style=3Dmax-width:600px; role=3Dpresentation role=3Dpresentation border=
=3D0 cellpadding=3D0 cellspacing=3D0 width=3D100% align=3Dcenter>
<tr>
<td dir=3Dltr align=3Dleft valign=3Dmiddle class=3D"fullwidth floatleft pad=
-tb-16" style=3D"padding:24px 0;"><table role=3Dpresentation border=3D0 cel=
lpadding=3D0 cellspacing=3D0 width=3D100% align=3Dcenter style=3Dvertical-a=
lign:middle;>
<tr>
<td aria-hidden=3Dtrue dir=3Dltr align=3Dleft valign=3Dmiddle class=3Dpad-l=
r-12><a target=3D_blank href=3Dhttps://notifications.google.com/g/p/ANiao5o=
zTsxwiB6HkVv_8NaoEwB1-znMcjnTedujI_gdr1qmg_xEpZOFUNNIOLgXygVphYsiDR0ePrG5CG=
4booGiJCGwWyMzfJr5H3W8e7pSxfSUk5BSrN7crz-zSU6TYMwQr7qSIM6ANQ style=3D"displ=
ay:block; width:93px;"> <img src=3Dhttps://www.gstatic.com/gumdrop/files/20=
135548-lockup-google-admob-fullcolor.png height=3D22 alt=3D"" border=3D0 ar=
ia-hidden=3Dtrue title=3D"" style=3Ddisplay:block;></a></td>
</tr>
</table></td>
<td dir=3Dltr align=3Dright valign=3Dtop class=3D"fullwidth floatleft borde=
rtop pad-tb-12" style=3D"padding:24px 0;"><table role=3Dpresentation role=
=3Dpresentation border=3D0 cellpadding=3D0 cellspacing=3D0 align=3Dright cl=
ass=3Dfullwidth>
<tr>
<td dir=3Dltr align=3Dright valign=3Dtop style=3D"font-family:Roboto, Helve=
tica Neue, Helvetica, Arial, sans-serif; font-size: 12px; mso-line-height-r=
ule: exactly; color:#666666; line-height:18px; padding-top:4px;" class=3D"p=
ad_t0 floatleft pad-l-12 text_left">Your Publisher ID: <br class=3Dshow sty=
le=3D"display: none;"><span style=3D"color: #666666; text-decoration: none;=
 pointer-events: none; cursor:default;">pub-2368639565516971</span></td>
<td dir=3Dltr width=3D24 align=3Dleft valign=3Dtop style=3Dborder-collapse:=
collapse;mso-table-lspace:0pt;mso-table-rspace:0pt;mso-line-height-rule:exa=
ctly;line-height:1px;><img src=3Dhttps://services.google.com/fh/files/email=
s/spacer_11.gif width=3D100% height=3D1 border=3D0 alt=3D"" style=3D"displa=
y: block;"></td>
<td dir=3Dltr align=3Dright valign=3Dtop style=3D"font-family:Roboto, Helve=
tica Neue, Helvetica, Arial, sans-serif; font-size: 12px; mso-line-height-r=
ule: exactly; color:#1A73E8; line-height:18px; padding-top:4px;" class=3D"p=
ad_t0 pad-r-12"><a href=3Dhttps://notifications.google.com/g/p/ANiao5rjLZLC=
wb2JSD1mYopB1P-V1j9Gn7bI33Zh3NsgS60PnyhGIOqUysZGxDNrYdWQOAoUgzDkOINpw1uTeTv=
0evQb6uFt0LF9pXS7Gm-qqkiUZj0p5ZtSI_ArPtcICn-vjY6aeg target=3D_blank style=
=3D"color: #1A73E8; text-decoration: none;">Sign In</a></td>
</tr>
</table></td>
</tr>
</table></td>
</tr>
<!--[if mso]>
</table>
</td></tr>
</center>
<![endif]-->
<!--Hero start-->
<tr>
<td class=3Dsetmobback align=3Dcenter valign=3Dtop background=3Dhttps://ser=
vices.google.com/fh/files/emails/bg_grey.png style=3D"background-position:t=
op left, 20px left; background-repeat: no-repeat, repeat-y;background-color=
:#F8F9FA;"><table role=3Dpresentation border=3D0 cellpadding=3D0 cellspacin=
g=3D0 width=3D850 align=3Dcenter class=3Dfullwidth>
<tbody>
<tr>
<td align=3Dcenter valign=3Dtop class=3Dfullwidth><table role=3Dpresentatio=
n width=3D100% border=3D0 cellspacing=3D0 cellpadding=3D0>
<tbody>
<tr>
<td dir=3Dltr align=3Dleft valign=3Dtop><table role=3Dpresentation border=
=3D0 cellpadding=3D0 cellspacing=3D0 width=3D850 align=3Dleft class=3D"full=
width pad-lr-20">
<tbody>
<tr>
<td height=3D36 align=3Dleft valign=3Dtop style=3Dborder-collapse:collapse;=
mso-table-lspace:0pt;mso-table-rspace:0pt;mso-line-height-rule:exactly;line=
-height:36px; class=3Dheight24><img src=3Dhttps://services.google.com/fh/fi=
les/emails/spacer_11.gif width=3D1 height=3D1 border=3D0 alt=3D"" style=3D"=
display: block;"></td>
</tr>
<tr>
<td dir=3Dltr align=3Dleft valign=3Dtop style=3D"font-family:Google Sans Di=
splay, Google Sans, -apple-system, BlinkMacSystemFont, Roboto, Helvetica Ne=
ue, Helvetica, Arial, sans-serif; font-size: 36px; line-height: 44px;color:=
#3C4043; font-weight:500; padding:0 120px 12px 120px;" class=3D"pad-b-12 fo=
nt18 pad-r-0 pad-l0">Customize ad experience and enhance performance with h=
igh-engagement ads controls</td>
</tr>
<tr>
<td dir=3Dltr align=3Dleft valign=3Dtop style=3D"font-family:Google Sans, -=
apple-system, BlinkMacSystemFont, Roboto, Helvetica Neue, Helvetica, Arial,=
 sans-serif; font-size: 18px; line-height: 27px;color:#5F6368;font-weight:n=
ormal;padding:0 120px 0 120px;" class=3D"font14 pad-r-0 pad-l0 pad15">Use t=
he new app level high-engagement ads setting to customize your monetization=
 strategy and maximize lifetime value (LTV)</td>
</tr>
<tr>
<td height=3D36 align=3Dleft valign=3Dtop style=3Dborder-collapse:collapse;=
mso-table-lspace:0pt;mso-table-rspace:0pt;mso-line-height-rule:exactly;line=
-height:36px; class=3Dheight24><img src=3Dhttps://services.google.com/fh/fi=
les/emails/spacer_11.gif width=3D1 height=3D1 border=3D0 alt=3D"" style=3D"=
display: block;"></td>
</tr>
</tbody>
</table></td>
</tr>
</tbody>
</table></td>
</tr>
<!--Hero mobile start-->
<tr>
<td align=3Dcenter valign=3Dtop class=3Dmobile-only style=3D"font-size: 0; =
max-height: 0; overflow: hidden; display: none">
<!--[if !mso]><!-->
<div class=3Dmobile-only style=3D"font-size: 0; max-height: 0; overflow: hi=
dden; display: none">
<table role=3Dpresentation border=3D0 cellpadding=3D0 cellspacing=3D0 width=
=3D100% align=3Dcenter>
<tr>
<td align=3Dcenter valign=3Dtop class=3Dpad-lr-11>
<table role=3Dpresentation border=3D0 cellpadding=3D0 cellspacing=3D0 width=
=3D100% align=3Dcenter>
<tr>
<td align=3Dcenter valign=3Dtop bgcolor=3D#fbfbfb style=3D"border-left:1px =
solid #fbfbfb; border-right:1px solid #fbfbfb; border-top:1px solid #fefefe=
; border-bottom-left-radius: 0px !important; border-bottom-right-radius: 0p=
x !important; border-top-left-radius: 6px !important; border-top-right-radi=
us: 6px !important;">
<table role=3Dpresentation border=3D0 cellpadding=3D0 cellspacing=3D0 width=
=3D100% align=3Dcenter>
<tr>
<td align=3Dcenter valign=3Dtop bgcolor=3D#f1f2f2 style=3D"border-left:1px =
solid #f1f2f2; border-right:1px solid #f1f2f2; border-top:1px solid #fbfbfb=
; border-bottom-left-radius: 0px !important; border-bottom-right-radius: 0p=
x !important; border-top-left-radius: 6px !important; border-top-right-radi=
us: 6px !important;">
<table role=3Dpresentation border=3D0 cellpadding=3D0 cellspacing=3D0 width=
=3D100% align=3Dcenter>
<tr>
<td align=3Dcenter valign=3Dtop bgcolor=3D#ffffff style=3D"border-left:1px =
solid #dcdddd; border-right:1px solid #dcdddd; border-top:1px solid #f1f2f2=
; border-bottom-left-radius: 0px !important; border-bottom-right-radius: 0p=
x !important; border-top-left-radius: 6px !important; border-top-right-radi=
us: 6px !important;">
<table role=3Dpresentation border=3D0 cellpadding=3D0 cellspacing=3D0 width=
=3D100% align=3Dcenter>
<tr>
<td align=3Dcenter valign=3Dtop>
<table role=3Dpresentation border=3D0 cellpadding=3D0 cellspacing=3D0 width=
=3D100% align=3Dcenter>
<tr>
<td align=3Dcenter valign=3Dtop style=3D"padding:36px 36px 24px; background=
-color: #ffffff; border-bottom-left-radius: 0px !important; border-bottom-r=
ight-radius: 0px !important; border-top-left-radius: 6px !important; border=
-top-right-radius: 6px !important; padding-bottom: 0px !important;" bgcolor=
=3D#ffffff class=3Dpad16-b15>
<table role=3Dpresentation cellspacing=3D0 cellpadding=3D0 border=3D0 width=
=3D100%>
<tr>
<td align=3Dleft valign=3Dtop class=3Dmobile-only style=3D"font-size: 0; ma=
x-height: 0; overflow: hidden; display: none">
<!--[if !mso]><!-->
<div class=3Dmobile-only style=3D"font-size: 0; max-height: 0; overflow: hi=
dden; display: none">
<table role=3Dpresentation cellspacing=3D0 cellpadding=3D0 border=3D0 width=
=3D100%>
<tr>
<td align=3Dleft valign=3Dtop style=3D"border-top-left-radius: 6px !importa=
nt; border-top-right-radius: 6px !important;">
<table role=3Dpresentation cellspacing=3D0 cellpadding=3D0 border=3D0 width=
=3D100%>
<tr>
<td align=3Dcenter valign=3Dmiddle style=3D"background-color:#ffffff;border=
-top-left-radius: 6px !important; border-top-right-radius: 6px !important;"=
>
<table role=3Dpresentation border=3D0 cellpadding=3D0 cellspacing=3D0 width=
=3D100% align=3Dcenter class=3Dfullwidth>
<tr>
<td role=3Dnone class=3Dfont14 align=3Dleft valign=3Dtop dir=3Dltr style=3D=
"font-family: Roboto, Helvetica Neue, Helvetica, Arial, sans-serif; font-si=
ze:14px; color:#757575; line-height:21px; font-weight:400; mso-line-height-=
rule: exactly; padding: 0px; letter-spacing: 0px;">Dear AdMob Publisher,</t=
d>
</tr>
</table>
</td>
</tr>
</table>
</td>
</tr>
</table>
</div>
<!--<![endif]-->
</td>
</tr>
</table>
</td>
</tr>
</table>
</td>
</tr>
</table>
</td>
</tr>
</table>
</td>
</tr>
</table>
</td>
</tr>
</table>
</td>
</tr>
</table>
</div>
<!--<![endif]-->
</td>
</tr>
<!--Hero mobile end-->
</tbody>
</table>
</td>
</tr>
<!--Hero end-->
<tr>
<td class=3Dhide height=3D18 aria-hidden=3Dtrue align=3Dleft valign=3Dtop s=
tyle=3D"mso-table-lspace:0pt; mso-table-rspace:0pt; mso-line-height-rule:ex=
actly; line-height: 18px;">
<img src=3Dhttps://services.google.com/fh/files/emails/spacer_11.gif width=
=3D1 height=3D1 style=3D"display: block;">
</td>
</tr>
<tr>
<td align=3Dcenter valign=3Dtop>
<table role=3Dpresentation border=3D0 cellpadding=3D0 cellspacing=3D0 width=
=3D600 align=3Dcenter class=3Dfullwidth>
<tr>
<td align=3Dcenter valign=3Dtop class=3Dpad-lr-11>
<table role=3Dpresentation border=3D0 cellpadding=3D0 cellspacing=3D0 width=
=3D100% align=3Dcenter>
<tr>
<td align=3Dcenter valign=3Dtop bgcolor=3D#ffffff style=3D"border-top:1px s=
olid #fefefe; border-left:1px solid #fbfbfb; border-right:1px solid #fbfbfb=
; border-bottom:1px solid #fefefe; border-radius:6px; -webkit-border-radius=
: 6px; -moz-border-radius: 6px;" class=3D"bgoutlook1 part1">
<table role=3Dpresentation border=3D0 cellpadding=3D0 cellspacing=3D0 width=
=3D100% align=3Dcenter>
<tr>
<td align=3Dcenter valign=3Dtop bgcolor=3D#ffffff style=3D"border-top:1px s=
olid #fbfbfb; border-left:1px solid #f1f2f2; border-right:1px solid #f1f2f2=
; border-bottom:1px solid #fbfbfb; border-radius:6px; -webkit-border-radius=
: 6px; -moz-border-radius: 6px;" class=3D"bgoutlook2 part1">
<table role=3Dpresentation border=3D0 cellpadding=3D0 cellspacing=3D0 width=
=3D100% align=3Dcenter>
<tr>
<td align=3Dcenter valign=3Dtop bgcolor=3D#ffffff style=3D"border-top:1px s=
olid #f1f2f2; border-left:1px solid #dcdddd; border-right:1px solid #dcdddd=
; border-bottom:1px solid #f1f2f2; border-radius:6px; -webkit-border-radius=
: 6px; -moz-border-radius: 6px;" class=3D"bgoutlook3 part1">
<table role=3Dpresentation border=3D0 cellpadding=3D0 cellspacing=3D0 width=
=3D100% align=3Dcenter>
<tr>
<td align=3Dcenter valign=3Dtop bgcolor=3D#ffffff style=3D"border-radius:6p=
x; -webkit-border-radius: 6px; -moz-border-radius: 6px;">
<table role=3Dpresentation border=3D0 cellpadding=3D0 cellspacing=3D0 width=
=3D100% align=3Dcenter>
<tr>
<td align=3Dcenter valign=3Dtop>
<table role=3Dpresentation cellspacing=3D0 cellpadding=3D0 border=3D0 width=
=3D100%>
<tr>
<td align=3Dleft valign=3Dtop class=3Dfullwidth>
<table role=3Dpresentation cellspacing=3D0 cellpadding=3D0 border=3D0 width=
=3D100%>
<tr>
<td align=3Dleft valign=3Dtop style=3D"padding:36px 36px 36px 36px;" class=
=3Dpad16>
<table role=3Dpresentation cellspacing=3D0 cellpadding=3D0 border=3D0 width=
=3D100%>
<tr>
<td role=3Dnone class=3Dhide align=3Dleft valign=3Dtop dir=3Dltr style=3D"f=
ont-family: Roboto, Helvetica Neue, Helvetica, Arial, sans-serif; font-size=
:14px; color:#757575; line-height:21px; font-weight:400; mso-line-height-ru=
le: exactly; padding: 0px; letter-spacing: 0px;">Dear AdMob Publisher,</td>
</tr>
<tr>
<td class=3Dhide height=3D16 aria-hidden=3Dtrue align=3Dleft valign=3Dtop s=
tyle=3D"mso-table-lspace:0pt; mso-table-rspace:0pt; mso-line-height-rule:ex=
actly; line-height: 16px;">
<img src=3Dhttps://services.google.com/fh/files/emails/spacer_11.gif width=
=3D1 height=3D1 style=3D"display: block;">
</td>
</tr>
<tr>
<td role=3Dnone class=3Dtd align=3Dleft valign=3Dtop dir=3Dltr style=3D"fon=
t-family: Roboto, Helvetica Neue, Helvetica, Arial, sans-serif; font-size:1=
4px; color:#757575; line-height:21px; font-weight:400; mso-line-height-rule=
: exactly; padding: 0px; letter-spacing: 0px;">To help you customize ad exp=
erience, we are excited to announce the launch of a new setting that allows=
 you to enable high-engagement ads in interstitial and rewarded formats.</t=
d>
</tr>
<tr>
<td class=3D"" height=3D16 aria-hidden=3Dtrue align=3Dleft valign=3Dtop sty=
le=3D"mso-table-lspace:0pt; mso-table-rspace:0pt; mso-line-height-rule:exac=
tly; line-height: 16px;">
<img src=3Dhttps://services.google.com/fh/files/emails/spacer_11.gif width=
=3D1 height=3D1 style=3D"display: block;">
</td>
</tr>
<tr>
<td role=3Dnone class=3D"" align=3Dleft valign=3Dtop dir=3Dltr style=3D"fon=
t-family: Roboto, Helvetica Neue, Helvetica, Arial, sans-serif; font-size:1=
4px; color:#757575; line-height:21px; font-weight:400; mso-line-height-rule=
: exactly; padding: 0px; letter-spacing: 0px;"><span style=3D"font-weight: =
700;">This app-level setting controls high-performing ads that generate mor=
e user engagement and improve overall ad performance</span>. For example, w=
hen this setting is turned on, it allows Google Ads and other buyers under =
the AdMob Network to show:</td>
</tr>
<tr>
<td class=3D"" height=3D10 aria-hidden=3Dtrue align=3Dleft valign=3Dtop sty=
le=3D"mso-table-lspace:0pt; mso-table-rspace:0pt; mso-line-height-rule:exac=
tly; line-height: 10px;">
<img src=3Dhttps://services.google.com/fh/files/emails/spacer_11.gif width=
=3D1 height=3D1 style=3D"display: block;">
</td>
</tr>
<tr>
<td role=3Dnone dir=3Dltr align=3Dleft valign=3Dtop style=3D"font-family:Ro=
boto, Helvetica Neue, Helvetica, Arial, sans-serif; font-size: 14px; line-h=
eight: 21px; color: #757575; padding-bottom: 0px;padding-left: 25px;">
<table role=3DPresentation cellspacing=3D0 cellpadding=3D0 border=3D0 width=
=3D100%>
<tr>
<td role=3Dnone dir=3Dltr align=3Dleft valign=3Dtop width=3D18 style=3D"fon=
t-family:Roboto, Helvetica Neue, Helvetica, Arial, sans-serif; font-size: 1=
4px; line-height: 21px; color: #757575; padding-bottom: 0px; padding-right:=
 5px;"><span aria-hidden=3Dtrue>=E2=80=A2</span></td>
<td role=3Dnone dir=3Dltr align=3Dleft valign=3Dtop style=3D"font-family:Ro=
boto, Helvetica Neue, Helvetica, Arial, sans-serif; font-size: 14px; line-h=
eight: 21px; color: #757575; padding-bottom: 0px;">Interstitial ads skippab=
le no later than 12 seconds</td>
</tr>
</table>
</td>
</tr>
<tr>
<td class=3D"" height=3D8 aria-hidden=3Dtrue align=3Dleft valign=3Dtop styl=
e=3D"mso-table-lspace:0pt; mso-table-rspace:0pt; mso-line-height-rule:exact=
ly; line-height: 8px;">
<img src=3Dhttps://services.google.com/fh/files/emails/spacer_11.gif width=
=3D1 height=3D1 style=3D"display: block;">
</td>
</tr>
<tr>
<td role=3Dnone dir=3Dltr align=3Dleft valign=3Dtop style=3D"font-family:Ro=
boto, Helvetica Neue, Helvetica, Arial, sans-serif; font-size: 14px; line-h=
eight: 21px; color: #757575; padding-bottom: 0px;padding-left: 25px;">
<table role=3DPresentation cellspacing=3D0 cellpadding=3D0 border=3D0 width=
=3D100%>
<tr>
<td role=3Dnone dir=3Dltr align=3Dleft valign=3Dtop width=3D18 style=3D"fon=
t-family:Roboto, Helvetica Neue, Helvetica, Arial, sans-serif; font-size: 1=
4px; line-height: 21px; color: #757575; padding-bottom: 0px; padding-right:=
 5px;"><span aria-hidden=3Dtrue>=E2=80=A2</span></td>
<td role=3Dnone dir=3Dltr align=3Dleft valign=3Dtop style=3D"font-family:Ro=
boto, Helvetica Neue, Helvetica, Arial, sans-serif; font-size: 14px; line-h=
eight: 21px; color: #757575; padding-bottom: 0px;">Rewarded ads with up to =
60-second reward grant time</td>
</tr>
</table>
</td>
</tr>
<tr>
<td class=3D"" height=3D8 aria-hidden=3Dtrue align=3Dleft valign=3Dtop styl=
e=3D"mso-table-lspace:0pt; mso-table-rspace:0pt; mso-line-height-rule:exact=
ly; line-height: 8px;">
<img src=3Dhttps://services.google.com/fh/files/emails/spacer_11.gif width=
=3D1 height=3D1 style=3D"display: block;">
</td>
</tr>
<tr>
<td role=3Dnone dir=3Dltr align=3Dleft valign=3Dtop style=3D"font-family:Ro=
boto, Helvetica Neue, Helvetica, Arial, sans-serif; font-size: 14px; line-h=
eight: 21px; color: #757575; padding-bottom: 0px;padding-left: 25px;">
<table role=3DPresentation cellspacing=3D0 cellpadding=3D0 border=3D0 width=
=3D100%>
<tr>
<td role=3Dnone dir=3Dltr align=3Dleft valign=3Dtop width=3D18 style=3D"fon=
t-family:Roboto, Helvetica Neue, Helvetica, Arial, sans-serif; font-size: 1=
4px; line-height: 21px; color: #757575; padding-bottom: 0px; padding-right:=
 5px;"><span aria-hidden=3Dtrue>=E2=80=A2</span></td>
<td role=3Dnone dir=3Dltr align=3Dleft valign=3Dtop style=3D"font-family:Ro=
boto, Helvetica Neue, Helvetica, Arial, sans-serif; font-size: 14px; line-h=
eight: 21px; color: #757575; padding-bottom: 0px;">Interstitial and Rewarde=
d ads with up to 3 steps to exit</td>
</tr>
</table>
</td>
</tr>
<tr>
<td class=3D"" height=3D16 aria-hidden=3Dtrue align=3Dleft valign=3Dtop sty=
le=3D"mso-table-lspace:0pt; mso-table-rspace:0pt; mso-line-height-rule:exac=
tly; line-height: 16px;">
<img src=3Dhttps://services.google.com/fh/files/emails/spacer_11.gif width=
=3D1 height=3D1 style=3D"display: block;">
</td>
</tr>
<tr>
<td role=3Dnone class=3Dtd align=3Dleft valign=3Dtop dir=3Dltr style=3D"fon=
t-family: Roboto, Helvetica Neue, Helvetica, Arial, sans-serif; font-size:1=
4px; color:#757575; line-height:21px; font-weight:400; mso-line-height-rule=
: exactly; padding: 0px; letter-spacing: 0px;">This setting allows our buye=
rs to innovate and improve high-engagement ads experience. We anticipate on=
going optimizations and will collaborate with our buyers to ensure these ad=
s remain transparent, informative and user-centric.</td>
</tr>
<tr>
<td class=3D"" height=3D16 aria-hidden=3Dtrue align=3Dleft valign=3Dtop sty=
le=3D"mso-table-lspace:0pt; mso-table-rspace:0pt; mso-line-height-rule:exac=
tly; line-height: 16px;">
<img src=3Dhttps://services.google.com/fh/files/emails/spacer_11.gif width=
=3D1 height=3D1 style=3D"display: block;">
</td>
</tr>
<tr>
<td role=3Dnone class=3Dtd align=3Dleft valign=3Dtop dir=3Dltr style=3D"fon=
t-family: Roboto, Helvetica Neue, Helvetica, Arial, sans-serif; font-size:1=
4px; color:#757575; line-height:21px; font-weight:400; mso-line-height-rule=
: exactly; padding: 0px; letter-spacing: 0px;">For apps classified as child=
-directed in accordance with Google Play=E2=80=99s <a href=3Dhttps://notifi=
cations.google.com/g/p/ANiao5qa92O6v-95L7BaLZpXZcJLEwAWKfoPU6jcHR9_RzWRk_Xw=
UWNq5yJCxdr3YtqN6qwcSK0f0EBP93crwk8pz97ZJCPjL0og3QDfees-3S1lNTy3R29Aturt1IH=
wb-tEp2LzD4g3NuKxj0MuPwJRotBcvqT-5U3WPuKBGijC3VSm8Ozo5bwfphPHyhRBoNuSDAEn1j=
3e2gS5MA target=3D_blank style=3D"color:#1A73E8; text-decoration:none;font-=
weight:400;">Families policy</a>, high-engagement ads will be fully complia=
nt with all applicable Families policy requirements.</td>
</tr>
<tr>
<td class=3D"" height=3D16 aria-hidden=3Dtrue align=3Dleft valign=3Dtop sty=
le=3D"mso-table-lspace:0pt; mso-table-rspace:0pt; mso-line-height-rule:exac=
tly; line-height: 16px;">
<img src=3Dhttps://services.google.com/fh/files/emails/spacer_11.gif width=
=3D1 height=3D1 style=3D"display: block;">
</td>
</tr>
<tr>
<td role=3Dnone class=3Dtd align=3Dleft valign=3Dtop dir=3Dltr style=3D"fon=
t-family: Roboto, Helvetica Neue, Helvetica, Arial, sans-serif; font-size:1=
4px; color:#757575; line-height:21px; font-weight:400; mso-line-height-rule=
: exactly; padding: 0px; letter-spacing: 0px;"><a href=3Dhttps://notificati=
ons.google.com/g/p/ANiao5p50ydTk1ATAQh4PCO4aQThpvXVkrfbYiVhZUjolb2cl_AW19cG=
zHaPVF5_3KJrrbuV0PNCGwQgZID0Ec1RbmAA2tC2rjhq47PTLfOZJIzwEUr-nIGUa0vzaPvmRJF=
Y2b7mXAKV_-8f79eEUAnTGRmKgZDFFsGu6ULbkYQU6byxrx3B5bB5q7FPTNDxoRgc2lZVtVyPFk=
L3 target=3D_blank style=3D"color:#1A73E8; text-decoration:none;font-weight=
:400;">Learn more about high-engagement ads</a><span aria-hidden=3Dtrue>.</=
span></td>
</tr>
</table>
</td>
</tr>
</table>
</td>
</tr>
</table>
</td>
</tr>
</table>
</td>
</tr>
</table>
</td>
</tr>
</table>
</td>
</tr>
</table>
</td>
</tr>
</table>
</td>
</tr>
</table>
</td>
</tr>
<tr>
<td class=3Dheight10 height=3D18 aria-hidden=3Dtrue align=3Dleft valign=3Dt=
op style=3D"mso-table-lspace:0pt; mso-table-rspace:0pt; mso-line-height-rul=
e:exactly; line-height: 18px;">
<img src=3Dhttps://services.google.com/fh/files/emails/spacer_11.gif width=
=3D1 height=3D1 style=3D"display: block;">
</td>
</tr>
<tr>
<td align=3Dcenter valign=3Dtop><table role=3DPresentation border=3D0 cellp=
adding=3D0 cellspacing=3D0 width=3D600 align=3Dcenter class=3Dfullwidth>
<tr>
<td align=3Dcenter valign=3Dtop class=3Dpad-lr-11><table role=3DPresentatio=
n border=3D0 cellpadding=3D0 cellspacing=3D0 width=3D100% align=3Dcenter>
<tr>
<td align=3Dcenter valign=3Dtop bgcolor=3D#ffffff style=3D"border-top:1px s=
olid #fefefe; border-left:1px solid #fbfbfb; border-right:1px solid #fbfbfb=
; border-bottom:1px solid #fefefe; border-radius:6px; -webkit-border-radius=
: 6px; -moz-border-radius: 6px;" class=3Dbgoutlook1><table role=3DPresentat=
ion border=3D0 cellpadding=3D0 cellspacing=3D0 width=3D100% align=3Dcenter>
<tr>
<td align=3Dcenter valign=3Dtop bgcolor=3D#ffffff style=3D"border-top:1px s=
olid #fbfbfb; border-left:1px solid #f1f2f2; border-right:1px solid #f1f2f2=
; border-bottom:1px solid #fbfbfb; border-radius:6px; -webkit-border-radius=
: 6px; -moz-border-radius: 6px;" class=3Dbgoutlook2><table role=3DPresentat=
ion border=3D0 cellpadding=3D0 cellspacing=3D0 width=3D100% align=3Dcenter>
<tr>
<td align=3Dcenter valign=3Dtop bgcolor=3D#ffffff style=3D"border-top:1px s=
olid #f1f2f2; border-left:1px solid #dcdddd; border-right:1px solid #dcdddd=
; border-bottom:1px solid #f1f2f2; border-radius:6px; -webkit-border-radius=
: 6px; -moz-border-radius: 6px;" class=3Dbgoutlook3><table role=3DPresentat=
ion border=3D0 cellpadding=3D0 cellspacing=3D0 width=3D100% align=3Dcenter>
<tr>
<td align=3Dcenter valign=3Dtop bgcolor=3D#ffffff style=3D"border-radius:6p=
x; -webkit-border-radius: 6px; -moz-border-radius: 6px;"><table role=3DPres=
entation border=3D0 cellpadding=3D0 cellspacing=3D0 width=3D100% align=3Dce=
nter>
<tr>
<td align=3Dcenter valign=3Dtop style=3D"padding:36px 36px;" class=3Dpad16>=
<table role=3DPresentation cellspacing=3D0 cellpadding=3D0 border=3D0 width=
=3D100%>
<tr>
<td align=3Dleft valign=3Dtop class=3D"fullwidth floatleft"><table role=3DP=
resentation cellspacing=3D0 cellpadding=3D0 border=3D0 class=3Dfullwidth>
<tr>
<td align=3Dleft valign=3Dtop><table role=3DPresentation cellspacing=3D0 ce=
llpadding=3D0 border=3D0 width=3D100%>
<tr>
<td align=3Dleft dir=3Dltr valign=3Dtop style=3D"font-family:Google Sans Di=
splay, Google Sans, -apple-system, BlinkMacSystemFont, Roboto, Helvetica Ne=
ue, Helvetica, Arial, sans-serif; font-size: 16px; line-height: 24px; color=
: #3C4043; padding-bottom:8px;">Yours sincerely,</td>
</tr>
<tr>
<td align=3Dleft dir=3Dltr valign=3Dtop style=3D"font-family: Google Sans, =
-apple-system, BlinkMacSystemFont, Roboto, Helvetica Neue, Helvetica, Arial=
, sans-serif; font-size: 18px; line-height: 27px; color: #3C4043; "><strong=
>The Google AdMob Team</strong></td>
</tr>
</table></td>
</tr>
</table></td>
</tr>
</table></td>
</tr>
</table></td>
</tr>
</table></td>
</tr>
</table></td>
</tr>
</table></td>
</tr>
</table></td>
</tr>
<tr>
<td height=3D22 align=3Dleft valign=3Dtop style=3Dborder-collapse:collapse;=
mso-table-lspace:0pt;mso-table-rspace:0pt;mso-line-height-rule:exactly;line=
-height:22px; class=3Dhide><img src=3Dhttps://www.gstatic.com/gumdrop/files=
/spacer-11.gif width=3D1 height=3D1 border=3D0 alt=3D"" style=3D"display: b=
lock;"></td>
</tr>
<tr>
<td height=3D11 align=3Dleft valign=3Dtop style=3Dborder-collapse:collapse;=
mso-table-lspace:0pt;mso-table-rspace:0pt;mso-line-height-rule:exactly;line=
-height:11px;><img src=3Dhttps://www.gstatic.com/gumdrop/files/spacer-11.gi=
f width=3D1 height=3D1 border=3D0 alt=3D"" style=3D"display: block;"></td>
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b account. </td>
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