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Date: Thu, 01 May 2025 13:36:16 -0700
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Subject: Google Ads Policy - Update to Ads Transparency Policy
From: The Google Ads Team <googleads-noreply@google.com>
To: gfects@gfects.com
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 Content preview:  Dear Advertiser, Google is updating the Ads Transparency
   policy to include the display of additional information about the entity that
    pays for the ads. This update will take place in two phases. In May 2025,
    Google will display the payment profile name as the payer name for verified
    advertisers, if that name differs from their verified advertiser name. For
    verified agency accounts, the client [...] 
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Dear Advertiser,
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a, sans-serif; font-size:14px; color:#444444; line-height:21px; font-weight=
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Google is updating the Ads Transparency policy to include the display of ad=
ditional information about the entity that pays for the ads. This update wi=
ll take place in two phases.
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<td align=3Dleft valign=3Dtop style=3D"font-family: Roboto, Arial, Helvetic=
a, sans-serif; font-size:14px; color:#444444; line-height:21px; font-weight=
:400; mso-line-height-rule: exactly; padding: 20px 20px 0px 20px; ">
In May 2025, Google will display the payment profile name as the payer name=
 for verified advertisers, if that name differs from their verified adverti=
ser name. For verified agency accounts, the client payment profile will be =
used for the payer name if that name differs from the verified advertiser n=
ame. The payer name will be visible in the =E2=80=9CMy Ad Center=E2=80=9D p=
anel and the Ads Transparency Center. Note: agency advertisers who are curr=
ently incorrectly verified as direct advertisers should reset their adverti=
ser verification and re-verify as an agency before May 31, 2025 to ensure t=
hat the payer name is not incorrectly displayed as the agency name if that =
is not the intention.
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:400; mso-line-height-rule: exactly; padding: 20px 20px 0px 20px; ">
In June 2025, Google Ads advertisers will be able to edit the displayed pay=
er name by navigating to the advertiser verification page under billing. Fr=
om that point forward, any changes an advertiser makes to their payer name =
will display instead of the payment profile name. Advertisers creating a Go=
ogle Ads account will have their payment profile name displayed as the paye=
r name unless they change it when they go through advertiser verification.
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Election Ads verified advertisers have already provided their payer name du=
ring the verification process and their displayed payer name will continue =
to be managed under existing Election Ads verification policies. If an Elec=
tion Ads verified advertiser wishes to update their payer name, they will n=
eed to complete <a href=3Dhttps://c.gle/ANiao5rUaK1ejh89DmGXYvb4dXmFggJhl3q=
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Thank you for your cooperation.
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Sincerely,
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The Google Ads Team
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